Social media never sleeps. However, social media managers do. What if you need to post late in the evening or very early in the morning? With Instagram, the algorithm, your audience, posting at the right time might make all the difference. Even a few minutes may affect your reach. That is why it is crucial that your brand uses Instagram schedulers to automate posting and make sure your content goes out at the right time for your audience.
Instagram is a serious platform that influencers and businesses using to drive revenue. Instagram schedulers can help you take your presence to the next level and allow for precise posting at the best time for engagement. Some can also help with Instagram tools to help you with analytics, reporting, hashtag research, organic follower growth, and more.
Before you get into our list of Instagram schedulers, know that you can only use them should you have an Instagram business profile and therefore an associated Facebook page. Those Instagram schedulers have auto-posting and Instagram story scheduling. However, it is for now not possible to auto-post stories.
Planoly is an Instagram scheduler that allows you to schedule and auto-post Instagram images and videos, schedule stories for later as well as auto-post Pinterest pins. Carousels are for now not supported. The app allows you to preview your Instagram grid to achieve the best and most consistent feed.
The free version allows to post up to 30 images per month. You can tag brands and users on your photo, geo-tag and edit your images. Videos can be auto-posted with the paid version only, which allows to post your hashtags in the first caption. The app also allows you to link to your other socials (Facebook and Twitter) and automatically post there.
Planoly lets you create your own hashtag directory. Thus, you do not have to type them every single time or copy and paste from elsewhere. The app also gives weekly, monthly and yearly statistics for your account. You can use Planoly from both your phone and desktop.
Pricing starts at $9/month.
Later takes a very visual approach to Instagram scheduling as it lets users drag and drop content for a preview of their Instagram grid. It also allows for Pinterest scheduling, scheduling stories and finding UGCs. A very disinctive feature Later has it the linkin.bio which allows users to create a shoppable Instagram feed.
This Instagram scheduler has both a free and a paid version with different features available. You can link to different websites, blogs as well as other social media channels you may have. Features in the free plan are quite restricted. Therefore, if you wish to take your Instagram to the next level, you may want to look at the premium plan.
Features in the premium plan include hashtag suggestions, video scheduling, carousel posting, Instagram first comment, user and location tagging, as well as Instagram analytics and hashtag analytics.
Pricing starts at $7.5/month.
Tailwind is mostly known as a Pinterest scheduler but actually also is an Instagram scheduler. The app actually makes Instagram marketing much smoother and allows users to optimize all their posts.
Users can visualize their grid prior to posting and re-arrange pictures for a nicer layout. The SmartSchedule feature suggests the best time for posting according to the user’s audience. Plus, the hashtag finder will suggest related hashtags for your content and also display how popular they are on Instagram.
Tailwind also offers features such as clickable links on posts and analytics. Being able to post at the time your audience is the most engaged, you can also see which post performs the best and adjust your content strategy accordingly.
Pricing starts at $9.99/month.
Although Buffer is mostly known for Twitter scheduling, it is also a Facebook and an Instagram scheduling tool. The app has basic Instagram integration that lets you edit, schedule, and post images directly to Instagram to its dashboard. It offers a very simple approach to Instagram scheduling.
It has reporting tools too, but they’re limited. Basic analytics, link shortening and a few other basic features are included on most plans. Buffer offers both a browser extension and a mobile app so that you can schedule social media content anytime and anywhere.
A free account on Buffer allow for scheduling up to 10 posts. Paid plans offer more features but the app remains quite basic. Carousel upload, story scheduling and product tagging are not included in the free plan. Although buffer offers the option to put hashtags in the first comment, it does not have a visual scheduler.
Pricing starts at $15/month.
The Preview app is another Instagram scheduler that has a visual content calendar, allowing users to preview their feed as they schedule it. The free version of the app allows users to upload as many photos, videos and carousels as they want.
There is also an in-app editing tool allowing users to add filters or edit their photos for a cleaner more consistent look. Preview has a hashtag search tool, allowing you to find relevant hashtags for your content. This hashtag tool is quite comprehensive and offers features such as testing, grouping, finder, analytics, etc.
Similarly to the hashtag tool, the analytics tool is also very comprehensive. Users can find the best times to post, track engagement and growth, get Instagram analytics charts, etc. This tool is great to help you understand how your posts performed and know what type of content your audience engages with.
Pricing starts at $6.67/month.
HootSuite probably was one of the first social media scheduling on the market. Mostly known for its Facebook and Twitter scheduling features, it also offers Instagram scheduling. Since the platform supports many other socials, you will have the opportunity to share your Instagram content to other platforms as well.
Hootsuite allows you to set up social media streams so you can monitor messages, replies, etc. from platforms like Twitter. In the case of Instagram, you can add streams for hashtags, your posts and scheduled posts. Centralizing all things social media on one platforms makes managing it easier.
The free version of the platform allows you to add up to three social media profiles. You may schedule up to 30 messages across all added profiles. The paid plans allows for up to 10 profiles and unlimited scheduling.
Pricing starts at $29/month.
SproutSocial is a very comprehensive social media tools that does not really offer a free version. Businesses will have a 30 day trial and payment plans start at $149 per user per month. it is often recommended for small to medium businesses.
SproutSocial is a tool for publishing, scheduling, drafting, and queuing posts. You will be able to plan, organize, and deliver social content and campaigns with cross-network scheduling. It will help you with review management, and monitoring of profiles, keywords, and locations.
A great feature is that you can also get reporting on paid social campaigns. It also provides conversation management of tracking campaign performance and identifying, personalizing and responding to incoming messages quickly. SproutSocial will suggest best times to post, which can increase reach by up to 60%.
Pricing starts at $149/month.
8. Sched Social
Sched Social is an Instagram scheduler that can work for small and large businesses alike. Indeed, it offers different plans based on the size of your business. Users will have a seven day free trial before they need to switch to a paid plan.
The platform allows users automatically post stories, carousels, images, videos, etc. on Instagram, Facebook, or Twitter. It provides the features for bulk posts and stories upload. Sched Social also allows for a very visual content calendar creation.
Indeed, users can visually evaluate their feed and drag and drop content as they see fit. A great feature of this platform is auto-posting for Instagram stories. It also has a the post-approval collaboration features that will help you with Instagram Marketing.
Pricing starts at $25/month.
Iconosquare is equally perfect for freelancer and big businesses. It is three plans that can be billed annually or monthly and offers a 14 days free trial. The platform will provide insights and management tools to help you grow your Instagram and Facebook presence.
IconoSquare allows you to manage multiple profiles from just one dashboard, making scheduling and managing social media posts much easier. The platform automatically publishes your content and the platform that will provide insights and management tools to help you grow your Instagram and Facebook presence
Not only can you get reports in PDF or XLS but Iconosquare also has features to help you optimize your content performance with time suggestions, etc. This platform will help you to maximize social media performance through intelligible analytic
Pricing starts at $29/month.
10. Facebook Business Scheduling Tool
Facebook always add a built-in scheduling tool to allow pages to schedule posts in advance. Business pages now have the ability to schedule Instagram post, including caption, tagging and hashtags. It works exactly like for scheduling Facebook posts.
As opposed to other Instagram schedulers, this built-in tool does not offer a first comment feature so hashtags would have to be below the caption. However, this Instagram scheduler is completely free, since it is part of a Facebook page features!
There are plenty of Instagram schedulers available. Some have more features, some others allows for a more analytical approach. A key element to Instagram is how visual it is. Thus, it makes sense to choose a scheduling tool that would allow a preview of the grid. Hashtag and time suggestions are great feature that will help optimize your content performance and increase your reach!