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Digital advertising can take many forms. PPC, social ads and native advertising are some of the ad forms we, at Happy Shark Media, specialize in. There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
An advertising form that gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites.
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications.
Native advertising is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial.
PPC advertising that delivers instant traffic and places you at the top of search results.
Visual PPC advertising that delivers instant traffic and shows your product on related websites.
PPC advertising that will target Bing users, which represents 20% of all searches in the US.
PPC advertising that targets website visitors to increase conversion rate.
PPC advertising that features detailed information about specific products that you sell.
Impression or PPC based ads that will show on websites visited by your target audience.
