Happy Shark Media helps brands engage and activate audiences worldwide through top influencers. We develop and execute creative influencer marketing strategies to amplify your brand story at scale and reach millions of people. We create the most authentic connection between a brand and an influencer using our unique and long standing expertise.
In order to understand influencer marketing, you need to understand influencers. A social media influencer is someone who has built a loyal following through their online content creation.
Influencer marketing is when companies partner with influencers in order to increase brand awareness or conversions among a specific target audience.
Marketers accomplish this through sponsoring an influencer’s online content, with the goal of endorsing their brand, product or service, and in some cases, drive purchases.
Influencers will give you access to their audience besides your existing audience. With influencer marketing, you can generate brand awareness among new segments through the influencers’ follower base.
The ability to reach out to wide segments of the audience. Targeting influencers in a certain niche and belonging to certain demographics will allow you to target the right audience for your products and increase conversion rates.
Influencers have developed a relationship of trust and loyalty with their followers. As a result, their audience is most likely to follow their suggestions and buy the products they are recommending and advertising.
Influencers provide strong validation and spark word-of-mouth conversations about your product or brand amongst their fans. Brands they will support will automatically gain credibility.
Aside from sales, new leads are another popular direct response metric for influencer marketing campaigns. Names and emails can be collected through newsletter subscriptions, account setups, or giveaway entries.
Working with influencers on marketing campaigns leads to content generation and allows brands to repurpose user-generated content on their own social media channels and marketing materials.
70% of teens say they trust influencers more than celebrities.
4 out of 10 millennials say influencers understand them better than their friends.
86% of women use social media for purchase advice.
49% of consumers depend on influencer recommendations.
6 out of 10 teens follow advice from influencers.
Influencer marketing earns $5.2 for every $1 spent.
Influencer marketing has surpassed print marketing.
60% of consumers have been influenced by social media or blog while shopping in-store.
At Happy Shark Media, we understand that influencer marketing can be intimidating, especially if you are just starting out. When you trust us to manage your influencer campaigns, our dedicated team will handle everything from start to finish. Take advantage of our large network of influencers and leverage our existing connection for multiple campaigns and audiences to increase brand awareness and generate sales.
We utilize our experience and a variety of tech platforms to curate quality lists at scale. Our approach combines a mix of influencer tiers and channels that support our client’s specific goals.
We work with each influencer individually and personally to ensure we understand their needs, their personal brand and how that will creatively merge with our client’s brand.
We work to deliver the best content to translate our client’s storyline effectively both verbally and visually. Beyond reach and engagement, we like to have an understanding of who converts for each brand and optimize for the next campaign.
All the influencers we work with are carefully selected based on the quality of their content, on-brand messaging and their target audience. We look at their follower count, genuine and authentic engagement rate and will vet each of our influencers thoroughly. We’ve worked with thousands of best-in-class social influencers, digital storytellers, vloggers, and content creators across a wide variety of segments through our open network. We don’t represent any allowing us to source the perfect influencer each and every time.
Schedule a meeting with one of our marketing consultants for a chat!